Distribution Logistics
In 2017 entered into the rating of 200 Largest Private Companies in Russia according to the Forbes magazine
Gradient. Vector of success in possibility space

Company history - 2001

Distribution of decorative cosmetics in Chelyabinsk was allocated in a separate direction in 2001.

Thus Gradient became a regional representative of such international marks as Cover Girl, Max Factor, Revlon (with exclusive regional rights), Bourjois, Elegance and others.

In 2001 we set up a new direction in Moscow. It was in charge of search and development of overseas cosmetic marks, ready to enter the Russian market.

It was a challenging task for Gradient. The development of marks included not only providing logistic and distribution services but also granted the whole range of activities to adapt the brand to the Russian cosmetic market realities, positioning strategy and marketing support being among them.